Pond's Men imagines the origins of the air kiss
An ancient Indonesian warrior’s oily epidermis results in the birth of the social gesture in Ogilvy’s amusing spot for the skincare brand.
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Credits
powered by
- Agency Ogilvy/Singapore
- Production Company Early Man Film
- Director Ayappa KM
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Credits
powered by
- Agency Ogilvy/Singapore
- Production Company Early Man Film
- Director Ayappa KM
- Music Sameeruddin
- Audio Post Neon Sound
- Chief Creative Officer Nicolas Courant
- Chief Creative Officer Marco Versolato
- Associate Creative Director Sonali Ranjit
- Associate Creative Director Rachel Chew
- Associate Creative Directors Ria Ocampo
- Producer Kevin Nguyen
- Senior Producer Fabiano Beraldo
- Editor Timothy Leeds
- Executive Producer Anand Menon
- Producer Milin Shah
- DP Vikash Nowlakha
- Editor Dipika Kalra
Credits
powered by
- Agency Ogilvy/Singapore
- Production Company Early Man Film
- Director Ayappa KM
- Music Sameeruddin
- Audio Post Neon Sound
- Chief Creative Officer Nicolas Courant
- Chief Creative Officer Marco Versolato
- Associate Creative Director Sonali Ranjit
- Associate Creative Director Rachel Chew
- Associate Creative Directors Ria Ocampo
- Producer Kevin Nguyen
- Senior Producer Fabiano Beraldo
- Editor Timothy Leeds
- Executive Producer Anand Menon
- Producer Milin Shah
- DP Vikash Nowlakha
- Editor Dipika Kalra
In this playful campaign, created by Singapore-based agency Ogilvy through Early Man Film for skincare brand Pond’s Men, Ayappa KM takes us back to ancient Indonesia to discover the origins of the air kiss.
Set in 957 BC, the film opens to reveal an opulent cult ceremony in an imposing fire-lit cave, where warriors adorned with gold jewellery bow before their ruler, one by one, to receive a kiss on the cheek.
The leader hesitates when a greasy soldier approaches him for a blessing, the light of the fire glowing in the reflection of his skin’s shimmering sheen. He awkwardly leans in and pecks the air to avoid pressing his lips against the warrior’s oily face, and thus the ‘air kiss’ is born.
