On the right track with SNCF
The French rail network’s first brand film celebrates the liberties that train travel affords, set against the alleged ‘freedom’ of the open road.
)
Credits
powered by
- Agency Rosa Paris/Paris
- Production Company Big Productions
- Director REALITE
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Rosa Paris/Paris
- Production Company Big Productions
- Director REALITE
- Sound Kouz Production
- Post Production Firm Studio
- Post Production Faubourg
- Co-Founder Jean-Patrick Chiquiar
- Co-Founder Gilles Fichteberg
- Co-Founder Jean-Francois Sacco
- Executive Creative Director Jean-Francois Sacco
- Copywriter Julien Perrard
- Art Director Julien Saurin
- Head of Production & TV Producer Elodie Jonquille
- Producer Kasia Staniaszek Choppin
- Director of Production Nicolas Avram
Credits
powered by
- Agency Rosa Paris/Paris
- Production Company Big Productions
- Director REALITE
- Sound Kouz Production
- Post Production Firm Studio
- Post Production Faubourg
- Co-Founder Jean-Patrick Chiquiar
- Co-Founder Gilles Fichteberg
- Co-Founder Jean-Francois Sacco
- Executive Creative Director Jean-Francois Sacco
- Copywriter Julien Perrard
- Art Director Julien Saurin
- Head of Production & TV Producer Elodie Jonquille
- Producer Kasia Staniaszek Choppin
- Director of Production Nicolas Avram
Created by Rosa Paris for SNCF Voyageurs, France's passenger train network, the spot depicts the travails of a couple of would-be wanderers who find themselves stymied by bust bikes.
Set to the classic anthem to motorbiking that is Steppenwolf’s Born to Be Wild, the spot was directed by Realite, through Big Productions, and sets the bikers’ stationary frustrations against the larks enjoyed by a group of youngsters zipping around the place on high-speed trains.
The brand aims to establish trains as a new symbol of a freedom that's aligned with the times – it represents a collective freedom, accessible to everyone, and respectful of the planet.
