TK Maxx is feline iconic
An accidental headcovering leads to style fame for a mystified moggy in this gloriously funny spot from Wieden + Kennedy London and Andreas Nilsson.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Biscuit Filmworks/UK
- Director Andreas Nilsson
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Biscuit Filmworks/UK
- Director Andreas Nilsson
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Editing The Quarry
- Post Producer Tor Adams
- Editor Ben Campbell
- Assistant Editor Lawrence Lakshmanan
- VFX Selected Works
- Senior Executive VFX Producer/Partner Alex Fitzgerald
- CG Lead Mickey O'Donoghue
- VFX Executive Creative Director/Partner/Lead 2D Artist Jonathan Westley
- Color Bacon X
- Colorist Hannibal Lang
- Music Supervision In-House at Agency
- Production Services 24x7 Radioaktive Film
- Production Services Executive Producer Kate Galytska
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Art Director Joaquin Aubele
- Copywriter John Speer
- Motion Lead Marc Lawrence
- Executive Producer James Laughton
- Motion Producer David Brodie
- Producer Lucy Gossage
- Production Designer/Art Director Jon Henson
- DP Lasse Frank
- VFX Producer Angie Broomfield
- Song "Pick Up The Pieces" Average White Band
- Production Services Producer Kasia Targonska
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Biscuit Filmworks/UK
- Director Andreas Nilsson
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Editing The Quarry
- Post Producer Tor Adams
- Editor Ben Campbell
- Assistant Editor Lawrence Lakshmanan
- VFX Selected Works
- Senior Executive VFX Producer/Partner Alex Fitzgerald
- CG Lead Mickey O'Donoghue
- VFX Executive Creative Director/Partner/Lead 2D Artist Jonathan Westley
- Color Bacon X
- Colorist Hannibal Lang
- Music Supervision In-House at Agency
- Production Services 24x7 Radioaktive Film
- Production Services Executive Producer Kate Galytska
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Art Director Joaquin Aubele
- Copywriter John Speer
- Motion Lead Marc Lawrence
- Executive Producer James Laughton
- Motion Producer David Brodie
- Producer Lucy Gossage
- Production Designer/Art Director Jon Henson
- DP Lasse Frank
- VFX Producer Angie Broomfield
- Song "Pick Up The Pieces" Average White Band
- Production Services Producer Kasia Targonska
Remember that Japanese macaque who went viral in 2012 after being found in a car park of a Toronto IKEA wearing a tiny shearling coat? Well, he might have found his style-icon match in TK Maxx's new commercial star.
Following a hapless (but not hatless) cat that accidentally becomes a fashionista after delving into its owner's shopping, Every day can be iconic with a TK Maxx deal from Wieden+Kennedy London spins a yarn with joyful glee.
Directed by Biscuit Filmworks' Andreas Nilsson, the film's breathless pace and delicious moments of surreality (the pawshake being a highlight) make for a wonderfully enjoyable bags to riches tale.
