VOOM Nutrition plants a plot twist
The vegan energy bar brand champions the power of plant-based ingredients in an epic, sports-documentary-style spot with a dark and humorous twist.
Credits
powered by- Agency McCann/Bristol
- Production Company Chief/Manchester
- Director Olivier Richomme
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Credits
powered by- Agency McCann/Bristol
- Production Company Chief/Manchester
- Director Olivier Richomme
- Creative Director Zane Radcliffe
- Executive Producer Cris Mudge
![](https://d17mj1ha1c2g57.cloudfront.net/v1/hLr2qWfhQunlbDAgVthffMaSzZ8/1024x576%23/80/shotsmag/production/clips/4216c9c0-7207-43df-85bb-7f84477a98d4/1713185616589.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency McCann/Bristol
- Production Company Chief/Manchester
- Director Olivier Richomme
- Creative Director Zane Radcliffe
- Executive Producer Cris Mudge
The ad industry is no stranger to inspirational, defying-the-odds sporting stories, but this seemingly uplifting tale from vegan brand VOOM Nutrition has a twist.
Created by McCann, the tongue-in-cheek campaign puts a comedic spin on your typical extreme sports inspiration porn, following the story of an arrogant rock climber in a cinematic, documentary-style film format directed by Olivier Richomme through Chief.
The rug is pulled when the insufferable protagonist approaches the peak of his mountain climb, only to sneeze at a blooming flower growing from the cliff face and fall, reminding us to never underestimate the power of plants.