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Volkswagen – Le Démarrage

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With a 'so simple it's annoyingly effective' concept, DDB Paris humanises the concerns of cars in this trio of funny spots.

Presented with a non-VW mechanic, the orange Polo, red Golf and Tiguan vehicular heroes make distinctive (but distinctly non-mechanical) noises of disgust.

Mining the straightforward humour of the concept for all it's worth, AllSo director Christophe Caubel creates hilarious characters from the moody motors, perfectly expressing the message at the heart of the campaign.

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Volkswagen – L’ouverture

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Volkswagen – L’arrivée

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