LG and Adam Berg leave the lights on
In the second of the brand's Light Up Your World films from The&Partnership, mesmerised moths (and people) are drawn to entrancing luminosity.
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Credits
powered by
- Agency The&Partnership/London
- Production Company SMUGGLER/London
- Director Adam Berg
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Credits
powered by
- Agency The&Partnership/London
- Production Company SMUGGLER/London
- Director Adam Berg
- Editing Trim
- Post Production/VFX Time Based Arts
- Audio Post/Sound Design Factory Studios/London
- Music Trait
- Production Services Ocean Films/Brazil
- Executive Producer Fergus Brown
- Producer Ben Croker
- DP Khalid Mohtaseb
- Production Designer Taisa Malouf
- Stylist Ana Wainer
- Editor Dave Davis
- Producer Polly Kemp
- Post Producer Jo Gutteridge
- Head of CG Sam Osborne
- VFX Supervisor Sheldon Gardner
- Colorist Lewis Crossfield
- Audio Producer Beth Massey
- Sound Designer Mark Hills
- Composer Benson Herbert
- Composer Thomas Field
- Composer Joshua Leary
- Executive Producer Zahra Staub
- Line Producer Sebas Marini
- Chief Creative Officer Micky Tudor
- Creative Arthur Harry
- Creative Ludo Thomas
- Deputy HP Rick Carter
- Executive Creative Director Toby Allen
- HP Charles Crisp
- Producer Alfie Glover-Short
Credits
powered by
- Agency The&Partnership/London
- Production Company SMUGGLER/London
- Director Adam Berg
- Editing Trim
- Post Production/VFX Time Based Arts
- Audio Post/Sound Design Factory Studios/London
- Music Trait
- Production Services Ocean Films/Brazil
- Executive Producer Fergus Brown
- Producer Ben Croker
- DP Khalid Mohtaseb
- Production Designer Taisa Malouf
- Stylist Ana Wainer
- Editor Dave Davis
- Producer Polly Kemp
- Post Producer Jo Gutteridge
- Head of CG Sam Osborne
- VFX Supervisor Sheldon Gardner
- Colorist Lewis Crossfield
- Audio Producer Beth Massey
- Sound Designer Mark Hills
- Composer Benson Herbert
- Composer Thomas Field
- Composer Joshua Leary
- Executive Producer Zahra Staub
- Line Producer Sebas Marini
- Chief Creative Officer Micky Tudor
- Creative Arthur Harry
- Creative Ludo Thomas
- Deputy HP Rick Carter
- Executive Creative Director Toby Allen
- HP Charles Crisp
- Producer Alfie Glover-Short
Filled with gorgeous photography and spectacular images, Adam Berg's Light Up Your World film for LG is mesmeric in its own right.
Thankfully, that's kinda the point, as the spot goes to show the impressive colours and luminosity of the OLED sets attracting people and, naturally, moths, to its glow.
Continuing the brand's successful campaign from last year, agency The&Partnership and production company SMUGGLER entice the audience like the aforementioned insects, drawing viewers to appreciate the product's selling feature with barely a set in sight.
