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Nivea – Never Alone

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Nivea Men's association with Liverpool FC continues with this sweet but powerful spot that highlights how mental health issues can affect people at any age. 

Created by Digitas London and directed by Karen Cunningham through Prodigious London, the spot features a series of children, all cast from local Liverpool schools who had never been in front of the camera before, reciting lines from the famous song - and Liverpool anthem - You'll Never Walk Alone

The images of the different children and of the streets of Liverpool is accompanied by an orchestral rendition of the song before we're told that 50% of mental health problems begin before the age of 14, so supporting each other is key, whether you're a supporter of Liverpool or not. 

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