VISA goes out on a lamb
Marcel creates a smartly silly campaign for the payments company in which AI images are used to show people how easily tricked they can be.
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Credits
View on- Agency Marcel/Paris
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- Director Pierre Le Goff
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Credits
View on- Agency Marcel/Paris
- Director Pierre Le Goff
- Art Director Vincent Teffene
- Associate Creative Director Antonin Jacquot
- Creative Director Julien Simons
- Executive Creative Director Clement Sechet
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Marcel/Paris
- Director Pierre Le Goff
- Art Director Vincent Teffene
- Associate Creative Director Antonin Jacquot
- Creative Director Julien Simons
- Executive Creative Director Clement Sechet
Would you be tricked by a flocked sheep? A driving dog? A bloody massive tomato?
Probably not, but then you're not really the target audience for Marcel's decidedly cheeky awareness campaign for VISA.
Preying upon people's penchant for taking online images at face value, The Feathered Lamb sees the brand seed a series of absurd yet strangely convincing AI-generated images across social media, luring curious scrollers into the same sort of trap increasingly used by online fraudsters before revealing the trick and sharing tips on how to spot scams.
With genuinely funny examples and a neat rug-pull to deliver its important message, this is one misleading meme that we'll happily share.
