Africell’s creativity in change
Screens are ready and waiting to be reframed by new creatives, and Africell is giving them the platform to do so as the mobile technology company launches in Angola.
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Credits
powered by
- Agency Impact BBDO/Beirut
- Production Company Take it Easy
- Director Lance Kelleher
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Credits
powered by
- Agency Impact BBDO/Beirut
- Production Company Take it Easy
- Director Lance Kelleher
- Production Service Team Films
- Executive Producer Miguel Rebelo da Silva
- Producer Paula Ribas
- Producer Joao Cabezas
- Executive Creative Director Joe Abou Khaled
- Creative Director Anthony Azzi
- Copywriter Joao Nunes
- Producer Hiram George Na'am
- DP Victor Rebelo
- Art Director Nelso Coelho
Credits
powered by
- Agency Impact BBDO/Beirut
- Production Company Take it Easy
- Director Lance Kelleher
- Production Service Team Films
- Executive Producer Miguel Rebelo da Silva
- Producer Paula Ribas
- Producer Joao Cabezas
- Executive Creative Director Joe Abou Khaled
- Creative Director Anthony Azzi
- Copywriter Joao Nunes
- Producer Hiram George Na'am
- DP Victor Rebelo
- Art Director Nelso Coelho
Created by IMPACT BBDO Lebanon, Change, the new spot for Africell, uses vibrant imagery and a breadth of creatives to impart its message of artistry.
Directed by Lance Kelleher through Take It Easy Film, the spot was shot over five days in Angola’s capital, Luanda, celebrating the launch of the mobile technology company across the country.
Embodying the joys of filmmakers, dancers, and designers, it spotlights the people who are rewriting the past, grabbing the present and shaping the future.
Shot without the luxuries of big productions, the crew was made up of Kelleher, with just a camera and a couple of lenses and a local film student with his drone.
“Angola is laden with natural treasures which are enjoyed by few while 99% live in the third world. With the help of local artists, film students and tradesmen no stone was left unturned. This could not have worked if there was not a 100% commitment to the vision and to the people we encountered there,” says Kelleher.
