Tropicana squeezes the best out of the day
From a broken table to a creepy hotel, from a dislodged boulder to a literal monster under the bed, life could always be worse, as this funny spot for Tropicana shows.
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Credits
powered by
- Agency Cramer-Krasselt/Chicago
- Production Company MJZ/USA
- Director Nick Ball
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Credits
powered by
- Agency Cramer-Krasselt/Chicago
- Production Company MJZ/USA
- Director Nick Ball
- Associate Creative Director Jeremy Adams
- Executive Creative Director G Andrew Meyer
- Group Creative Director Amy Gozalka
- VFX Method Studios/Los Angeles
- Executive Producer Philip Bolus
- Executive Producer Emma Wilcockson
- Executive Producer David Zander
- Editor Jeff Buchanan / (Editor)
- VFX Supervisor Jesse Bradstreet | (Creative Director)
- Colorist Tim Masick
- Color Company 3/New York
- Sound Design Another Country
- Producer Karen Chen
- DP Steve Yedlin
- Production Designer Veronica Romero
Credits
powered by
- Agency Cramer-Krasselt/Chicago
- Production Company MJZ/USA
- Director Nick Ball
- Associate Creative Director Jeremy Adams
- Executive Creative Director G Andrew Meyer
- Group Creative Director Amy Gozalka
- VFX Method Studios/Los Angeles
- Executive Producer Philip Bolus
- Executive Producer Emma Wilcockson
- Executive Producer David Zander
- Editor Jeff Buchanan / (Editor)
- VFX Supervisor Jesse Bradstreet | (Creative Director)
- Colorist Tim Masick
- Color Company 3/New York
- Sound Design Another Country
- Producer Karen Chen
- DP Steve Yedlin
- Production Designer Veronica Romero
This new campaign for Tropicana from Cramer-Krasselt Chicago is an epic tale of things that can go wrong, with a side-order of sangfroid knowing that those things could always be worse.
Directed by Nick Ball through MJZ USA, the two minute spot starts with a broken breakfast table spilling its contents over the floor and a statement that it "could be worse".
Cue a shaking apartment directly next to a train track, a car crushed by a fallen electricity pole, falling boulders, shipwrecked friends and malfunctioning satellites, all accompanied by It's a Lovely Day Today by Ella Fitzgerald, as people's problems get progressively more dramatic. But don't worry, because whatever your day brings, Tropicana says they'll bring the sunshine.
