Translated's talking our language

There are roughly 7,117 languages spoken across the world, with just 23 accounting for over half of the world's language population. 

Online translation service, Translated, has launched the company's first ever brand campaign which connects with the most precious human element of all: language. 

Called Lara, the two-minute film, created by AUGE Milan and directed by Koen Mortier through Mercurio, is a surreal fairy tale set on a remote island in the Mediterranean. Lara is a child born with the special gift of being able to speak every language in the world. It's a gift that she generously and positively chooses not to keep to herself, but to share with her whole community, to help people in a host of situations. 

In keeping with the brief to create an analogue story for a digital service, the cast of the film are the local residents of the Sicilian island of Salina where the film was shot, instead of using professional actors. The music, which was made especially for the film, was played entirely by an orchestra of analogue instruments. 

"Our client is a dreamer and working with a dreamer is always inspiring," said Federica Ariagno, Executive Creative Directors of AUGE. “ Translated is a brand the world should recognise not just for its great proposition, but also for its unique attitude and optimism. We came up with a simple story, almost surreal, to describe their vision, to express their purpose. Filming it has been part of the adventure. In a difficult moment for the world, a little flower has bloomed on that island.”