The Newtons Laboratory fights childhood's dark clouds
In a powerful spot to promote the collaboration between Piraeus Bank and the Eliza Society, a young girl is followed by a menacing presence.
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Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Boo Productions
- Director Patrick Tatopoulos
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Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Boo Productions
- Director Patrick Tatopoulos
- Sound Design Bounce Music & Sound
- Creative Director Andreas Dimitroulas
- Creative Director Giorgos Tsokanos
- Copywriter Nikolas Maravelis
- Art Director Nikos Andriopoulos
- Art Director Giorgos Pavlidis
- Producer Iraklis Mavroeidis
- Art Director Katerina Kyrozi
- DP Thodoris Zacharakis
- Colorist Andrew Gordeev
Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Boo Productions
- Director Patrick Tatopoulos
- Sound Design Bounce Music & Sound
- Creative Director Andreas Dimitroulas
- Creative Director Giorgos Tsokanos
- Copywriter Nikolas Maravelis
- Art Director Nikos Andriopoulos
- Art Director Giorgos Pavlidis
- Producer Iraklis Mavroeidis
- Art Director Katerina Kyrozi
- DP Thodoris Zacharakis
- Colorist Andrew Gordeev
Visualising the anxieties and traumas that affect some children is a tough challenge: too literal, and you create something too challenging to watch; too metaphorical, and you lose the purpose of the piece.
Thankfully, for its commercial to promote the collaboration between Piraeus Bank and the Eliza Society - What Follows - The Newtons Laboratory has hit on a powerful compromise, imagining a menacing dark cloud that haunts our young protagonist.
Sensitively shot by Βοο Productions' Patrick Tatopoulos, the film's on-the-nose messaging and haunting imagery do the job perfectly.
