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SUPER BOWL 2025
Kendrick gets wet for the Apple Music Super Bowl LIX Halftime Show
In a subtle but stylish film for the upcoming event, the performer takes an unexpected Gatorade shower.
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Credits
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- Production Company Roc Nation
- Director Hamish Hamilton
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Credits
powered by
- Production Company Roc Nation
- Director Hamish Hamilton
- Creative Direction pgLang
- Executive Producer Jesse Collins
- Talent Kendrick Lamar
- Talent Solana Imani (SZA) Rowe
Credits powered by
Credits
powered by
- Production Company Roc Nation
- Director Hamish Hamilton
- Creative Direction pgLang
- Executive Producer Jesse Collins
- Talent Kendrick Lamar
- Talent Solana Imani (SZA) Rowe
The content of Super Bowl halftime shows are notoriously guarded in the run-up to the event, so it's apt that Kendrick Lamar's teaser for his iteration gives us very little to go on.
What it does provide, however, is a stylish and entertaining preview of special guest SZA, who dumps a bucket of Gatorade on the unsuspecting star in true jock fashion.
Created by Apple Music, the sponsor of the show, the film builds anticipation through its delicious styling; the marching feet that border the top of the frame proving visually engaging before the sumptuous slow-mo of SZA's prank.
