Spotify tunes into nature
For World Mental Health day, the music streaming platform partners with rapper and zoologist Louis VI to appreciate the soothing sounds of the natural world.
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Credits
powered by
- Agency Warm Street
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- Director Whitney Conti
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Credits
powered by
- Agency Warm Street
- Director Whitney Conti
- Post Production Avenues Post Production
- Color House Wash
- Creative Director Sita Shah
- Creative Mica Anthony
- Creative Director. Whitney Conti
- Head of Production Rawley Bornstein
- Senior Producer Laura Taylor
- Producer Nelly Rodrigues
- DP Morgan K. Spencer
- Editor Marnie Hollande
- Edit Assistant Sebastian Golos
- Senior Post Producer Naike Mabois-Thomas
- Colorist Sharon Chung
- Sound Mixer Raheel Khan
Credits
powered by
- Agency Warm Street
- Director Whitney Conti
- Post Production Avenues Post Production
- Color House Wash
- Creative Director Sita Shah
- Creative Mica Anthony
- Creative Director. Whitney Conti
- Head of Production Rawley Bornstein
- Senior Producer Laura Taylor
- Producer Nelly Rodrigues
- DP Morgan K. Spencer
- Editor Marnie Hollande
- Edit Assistant Sebastian Golos
- Senior Post Producer Naike Mabois-Thomas
- Colorist Sharon Chung
- Sound Mixer Raheel Khan
For World Mental Health Day 2024, audio streaming platform Spotify launched this peaceful new iteration of its Take A Beat initiative, created by agency Warm Street.
The calming campaign, directed by Whitney Conti, features London rapper and zoologist, Louis VI, who is known for his climate activism, and whose raison d’être is to use sound to strengthen our connection to the natural world.
At the heart of the project is a reflective hero film in which the artist guides us round a local nature spot to discover the healing sounds on his doorstep, and work with mental health experts on the therapeutic theory of nature sounds.
