The food of love

It’s a tale that could be extended to a feature film or a weighty novel but here is neatly told in 35 seconds. 

Created by Oslo agency Atyp and produced by Tangrystan, the campaign film opens with a man travelling back to his rural home town after tiring of city life. But home is a place where his heart was broken when his best friend stole his woman.

What romance awaits when he pops into a store to get that quintessential symbol of sad singledome – the ready meal for one? Will this shopping aisle eventually lead him up the aisle? You’ll have to watch to find out, suffice it to say he finds himself in the happy position of revising his meal options up to a two-portion dish.

The narrative is mainly told via a bespoke song produced by Ohlogy, Oslo. Further songs will be composed for upcoming spots linking more stories to the brand’s products.