The BBC's love-fuelled Olympics spot
Leaning into Paris being the 'Ville de l'Amour', this animated love-letter from BBC Creative and Nexus's Fx Goby sees words of desire set to images of hard training.
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Credits
powered by
- Agency BBC Creative/London
- Production Company Nexus Studios/UK
- Director Fx Goby
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Credits
powered by
- Agency BBC Creative/London
- Production Company Nexus Studios/UK
- Director Fx Goby
- Audio Factory Studios/London
- Music Siren Studios
- Head of Production (HP) James Wood
- Executive Creative Director Rasmus Smith Bech
- Creative Director Tom Espezel-Bentley
- Creative Director Nina Beyers
- Creative Paul Bailey
- Creative Russell Hendrie
- Producer Rachel Roberts
- Production Manager Michael Lucas
- Executive Producer Jason Fletcher-Bartholomew
- Producer Rebecca Archer
- 2D Lead Bethany Levy
- Art Director Callum Strachan
- Lead Animator Antoine Bonnet
- Editor Zaki Fulford
- Sound Designer James Utting
- Executive Audio Producer Deborah Whitfield
- Music Supervisor Sian Rogers
Credits
powered by
- Agency BBC Creative/London
- Production Company Nexus Studios/UK
- Director Fx Goby
- Audio Factory Studios/London
- Music Siren Studios
- Head of Production (HP) James Wood
- Executive Creative Director Rasmus Smith Bech
- Creative Director Tom Espezel-Bentley
- Creative Director Nina Beyers
- Creative Paul Bailey
- Creative Russell Hendrie
- Producer Rachel Roberts
- Production Manager Michael Lucas
- Executive Producer Jason Fletcher-Bartholomew
- Producer Rebecca Archer
- 2D Lead Bethany Levy
- Art Director Callum Strachan
- Lead Animator Antoine Bonnet
- Editor Zaki Fulford
- Sound Designer James Utting
- Executive Audio Producer Deborah Whitfield
- Music Supervisor Sian Rogers
With the Euros in the rearview mirror, it's now time for the Olympics campaigns to step up to the podium, and few will be as gorgeous as BBC Creative's offering.
Released a couple of weeks back for UK audiences, it's time for the rest of the world to witness “a love like no other” - Nexus Studios' Fx Goby directing a smart and beautifully realised comparison between the love of competing and the 'city of love' itself.
Set to timeless French love song Hymne A L’Amour (Hymn to Love) by Edith Piaf (which - FUN FACT alert - was inspired by the love of her life, boxer Marcel Cerdan), the film features 36 athletes, within 58 shots, showcasing a diverse range of sports in a stylised and impactful manner.
The campaign is complemented by a poster series that turns romantic cliches into a celebration of the passion and dedication that Team GB and other athletes are bringing to the Olympics: Two times gold medal winner Adam Peaty is captured coming up for air, with a headline reading love takes your breath away; Diving hopeful Andrea Spendolini-Sirieix spins in mid-air, next to the words love makes your head spin; USA superstar Simone Biles is seen mid-flip above a gymnastics horse, gliding over the headline love is in the air.
“It’s a deep love for their sports that drives Olympians to achieve things that very few other humans on the planet have done before," explains Rasmus Smith Bech, Executive Creative Director, BBC Creative. "I think this deserves to be celebrated with a beautiful campaign that I hope will transport audiences at home to the city of love.”
"This film epitomises craftsmanship," adds Goby. "Achieving its elegant final design required hundreds of hours, meticulously refining frame by frame, to preserve the essence of the original designs. Unlike typical 2D animation that relies on outlines, we used light and shadow to suggest volume, effectively recreating each illustration 25 times per second."
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