Snickers takes the wheel
A hungry driving instructor takes his student for a breakneck joyride in a stunt-studded spot for the Mars Wrigley chocolate bar brand in India.
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Credits
powered by
- Agency DDB Tribal/India
- Production Company Ducktape Studios
- Director Raylin Valles
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Credits
powered by
- Agency DDB Tribal/India
- Production Company Ducktape Studios
- Director Raylin Valles
- Chief Creative Officer Rahul Mathew
- Creative Director Iraj Fraz Batla
- Creative Director Dhruv Tiwari
- Creative Debasish Mondal
- Group Creative Director Purva Ummat
- Creative Mridul Sharma
- Copywriter Ashwini Mishra
- Senior Creative Vedant Vaishampayan
- Talent Rohit Shetty
Credits
powered by
- Agency DDB Tribal/India
- Production Company Ducktape Studios
- Director Raylin Valles
- Chief Creative Officer Rahul Mathew
- Creative Director Iraj Fraz Batla
- Creative Director Dhruv Tiwari
- Creative Debasish Mondal
- Group Creative Director Purva Ummat
- Creative Mridul Sharma
- Copywriter Ashwini Mishra
- Senior Creative Vedant Vaishampayan
- Talent Rohit Shetty
Mars Wrigley India has launched this epic, action-packed spot for its peanut chocolate bar Snickers, directed by Raylin Valles through Ducktape Studios, in collaboration with its new brand ambassador for Bollywood, actor Rohit Shetty.
Known for his high-octane films and vibrant personality, Shetty brings his signature charisma and dynamic style to this comedic and exciting instalment in Snicker’s iconic You're Not You When You're Hungry initiative.
Conceptualised by DDB Tribal, the film sees Shetty mentoring a young boy at a HUNGAL Driving School car, showcasing his signature stunts and seamlessly switching gears with the brand’s tagline.
Shetty added: “I am excited to be the new brand ambassador for SNICKERS. This collaboration is incredibly exciting because it aligns perfectly with my on- screen persona. The TVC was a blast to shoot, bringing together my love for cars and action. The message of SNICKERS – that hunger can turn you into someone completely different – is something I think everyone can relate to. I’m looking forward to sharing this fun and high-energy campaign with the audience”
