RSA Ireland says we need to talk speed
Max Fisher’s impactful film for Road Safety Authority Ireland emphasises the importance of talking to friends and family about their dodgy driving before it’s too late.
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Credits
powered by
- Agency Forsman & Bodenfors/Dublin
- Production Company Antidote Films
- Director Max Fisher
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Credits
powered by
- Agency Forsman & Bodenfors/Dublin
- Production Company Antidote Films
- Director Max Fisher
- Editor tenthree
- VFX Black Kite Studios
- Sound Design and Mix 750mph
- Creative Director Damian Hanley
- Art Director Laura Rice
- Senior Copywriter Aoife McCleary
- Head of Production Brian Daly / IRELAND
- Producer Ruth DruryByrne
- Producer Andrew Freedman
- Line Producer Paula Stewart
- Production Designer Joe Fallover
- DP Luke Jacobs / (DP)
- Offline Editor/Founder Billy Mead
- Colorist George K
- Post Producer Jennifer Connolly
- VFX Lead Matthew Hutchins
- VFX Producer Alizee Levrino
- Sound Designer Mark Hellaby
Credits
powered by
- Agency Forsman & Bodenfors/Dublin
- Production Company Antidote Films
- Director Max Fisher
- Editor tenthree
- VFX Black Kite Studios
- Sound Design and Mix 750mph
- Creative Director Damian Hanley
- Art Director Laura Rice
- Senior Copywriter Aoife McCleary
- Head of Production Brian Daly / IRELAND
- Producer Ruth DruryByrne
- Producer Andrew Freedman
- Line Producer Paula Stewart
- Production Designer Joe Fallover
- DP Luke Jacobs / (DP)
- Offline Editor/Founder Billy Mead
- Colorist George K
- Post Producer Jennifer Connolly
- VFX Lead Matthew Hutchins
- VFX Producer Alizee Levrino
- Sound Designer Mark Hellaby
Most people, at some point in their life, have experienced being in a car with an unsafe driver and dealt with the uncomfortable decision of whether to call them out.
This impactful campaign by Forsman & Bodenfors Dublin, thoughtfully directed by Max Fisher through Antidote Films for the Irish Road Safety Authority addresses just this, by drawing attention to the grave and heartbreaking consequences of turning a blind eye.
The spot, titled Time To Talk Road Safety offers viewers a thought-provoking, first person view of the funeral of a young man who has died as a result of speeding, bookended by heartbreaking scenes where a loved one had the opportunity to remind him to drive carefully, but didn’t.
