Switchboard's message of support
In a powerful campaign directed by Rankin Creative’s Jordan Rossi, a struggling young person embarks on a moving journey towards self acceptance with the guidance of the LGBT+ helpline.
Credits
powered by- Agency Rankin Creative/London
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- Director Jordan Rossi
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Credits
powered by- Agency Rankin Creative/London
- Director Jordan Rossi
- Post House Homespun
- Grade House Time Based Arts
- Executive Producer Nimi Raja
- Executive Producer Jordan Rossi
- 1st Assistant Director Keerthana Kitty Rajakulasingam
- DP Charlie Knight
- Art Director Sooyoung Hahn
- Editor Samuel Marr
- Colorist Myles Bevan
![](https://d17mj1ha1c2g57.cloudfront.net/v1/r7C73I3810HyIC7jp_7cLOT2RaQ/1024x576%23/80/shotsmag/production/clips/58aca4d7-4b58-40be-b3cc-68ff97e86ce1/1680531898972.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Rankin Creative/London
- Director Jordan Rossi
- Post House Homespun
- Grade House Time Based Arts
- Executive Producer Nimi Raja
- Executive Producer Jordan Rossi
- 1st Assistant Director Keerthana Kitty Rajakulasingam
- DP Charlie Knight
- Art Director Sooyoung Hahn
- Editor Samuel Marr
- Colorist Myles Bevan
This dramatic and emotional short, directed by Jordan Rossi through Rankin Creative for UK LGBT+ telephone helpline Switchboard, tells the story of a troubled, prospective university student struggling with their sexuality.
With immersive storytelling and a captivating performance from British-Syrian actor Adam Ali (Waterloo Road, Baba, Little America), The Call sees main character Amir dialling the helpline after a devastating experience of coming out to their mother, although initially pretending to be calling on behalf of their brother.
Gradually, they rebuild their life, and with every new phone call we see them becoming a little happier and gaining confidence in their sexuality. Whilst raising awareness of Switchboard’s service, the short also explores contemporary themes surrounding LGBTQ+ culture, unravelling truths about the community from all angles.
“This short was about more than telling people there’s a free phone number.” explained Rossi. “I believe in the power of entertainment as a driving force behind changing people’s perceptions and tackling societal issues outside of standard advertising. This is about contextualising issues that face the LGBTQ+ community in a way that everyone can understand.”