Opendoor talks trade
The digital real estate platform’s new spot uses the phenomenon of pro athlete's switching teams to promise stress free moves for everybody.
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Clay Weiner
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Clay Weiner
- Managing Director/Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editing Cut + Run / California
- Executive Producer Brian Stanley
- Head of Production Kristen Jenkins
- Editor Pete Koob
- Assistant Editor Stefan Manz
- VFX/Finishing Jogger Studios
- Executive Producer Andy Brown
- Lead Flame Artist Brendan Crockett
- Head of Production Diana Cheng
- Color Blacksmith/New York
- Producer Adam Vevang
- Colorist Mikey Pehanich
- Sound One Union Recording Studios
- Executive Producer Michael Swarce
- Sound Designer/Audio Mixer Joaby Deal
- DP Tim Hudson
- Production Designer Damon Fortier
- Art Director Byron Del Rosario
- Chief Creative Officer Will McGinness
- Copywriter Ryan Hoercher
- Founder/Chairman Paul Venables
- Group Creative Director Matt Keats
- Group Creative Director Matt Miller
- HP Hilary Coate
- Producer Lexi Alaga
- Senior Art Director Diego Zelaya
- Senior Copywriter Michael Ng
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Clay Weiner
- Managing Director/Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editing Cut + Run / California
- Executive Producer Brian Stanley
- Head of Production Kristen Jenkins
- Editor Pete Koob
- Assistant Editor Stefan Manz
- VFX/Finishing Jogger Studios
- Executive Producer Andy Brown
- Lead Flame Artist Brendan Crockett
- Head of Production Diana Cheng
- Color Blacksmith/New York
- Producer Adam Vevang
- Colorist Mikey Pehanich
- Sound One Union Recording Studios
- Executive Producer Michael Swarce
- Sound Designer/Audio Mixer Joaby Deal
- DP Tim Hudson
- Production Designer Damon Fortier
- Art Director Byron Del Rosario
- Chief Creative Officer Will McGinness
- Copywriter Ryan Hoercher
- Founder/Chairman Paul Venables
- Group Creative Director Matt Keats
- Group Creative Director Matt Miller
- HP Hilary Coate
- Producer Lexi Alaga
- Senior Art Director Diego Zelaya
- Senior Copywriter Michael Ng
Created by Venables Bell + Partners, and directed by Clay Weiner, through Biscuit Films, this droll film is an entertaining take on the usual press conference at which a sports star announces a sensational move.
In this new era of player empowerment, athletes switch teams and cities at a moment's notice. In the US, February 2023 may go down as one of the wildest trade seasons in the history of the NBA, with 28 teams trading 58 players.
Building on the brand's Be Open platform, Traded features an outspoken athlete who shocks the press by debating the merits of the trade he was due to announce by decrying the faff of moving. Why would he want to bother trying to sell this house by filling it with "faux ficus"? Does he even want to move? After all he's just made a new ‘dad friend’ at his kid's school and bought a cat.
But maybe Opendoor’s easy house buying/selling platform will change his mind…
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