Lufthansa advocates affirmative answers

Directed by Niclas Larsson, through Iconoclast Germany, the global campaign’s hero film is a stunning visual journey that follows a woman rematerialising in various locations around the globe, ultimately dreaming her way into a time/space-bending holiday romance.  

Obviating the need for tiresome queuing, passports, baggage wrangling, jet lag or the like, the spot, titled All it takes is a ‘yes’, sees her magically whizz from a Shanghai dumpling shop, to Rio’s crystal waters and more, all from nifty taps on the brand’s flight booking app. 

Along with some super slick edits and lush location shots, the film is a treat for the ears. Listen out for some top foley action – shimmering desert sands, whooshy jumbo jet take-offs, soothing in-flight hum – and delicious music, such as those tinkling ‘hey presto’ harp scales that denote a whisper of magic and soaring violins orchestrating the romantic tugging of heartstrings.