NYF Advertising Awards cuts the crap
The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.
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Credits
powered by
- Agency Grey/New York
- Production Company Hungry Man
- Director Ben Callner
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Credits
powered by
- Agency Grey/New York
- Production Company Hungry Man
- Director Ben Callner
- Production Agency Townhouse (In-House at Grey/New York)
- Executive Producer Caleb Dewart
- Executive Producer/Partner Kim Dellara
- Executive Producer Franchesca McDowell
- Editing Cabin Editing Company
- Editor Chris Kelley
- Edit Producer Lorelei Mira Polk
- Executive Post Producer Hope Duhaime
- VFX Method Studios/New York
- Colorist Joseph Bicknell
- Color Company 3/New York
- Sound House 750mph
- Audio Producer Aishah Amodu
- Global Chief Creative Officer Gabriel Schmitt
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Brent Singer
- Group Creative Director Alvaro Soto
- Associate Creative Director Marcelo Bacellar
- Associate Creative Director. Matthew Evertsen
- Senior Art Director Chelsea Robinson
- Chief Production Officer James McPherson
- Group Executive Producer Saul Metnick
- Senior Producer Ana Suarez
- Producer Samuel Morse
- Line Producer Adam Callner
- Assistant Editor Mark Gutierrez
- Executive VFX Producer Nicholas Dziekonski
- Sound Engineer Matthew Ennis
Credits
powered by
- Agency Grey/New York
- Production Company Hungry Man
- Director Ben Callner
- Production Agency Townhouse (In-House at Grey/New York)
- Executive Producer Caleb Dewart
- Executive Producer/Partner Kim Dellara
- Executive Producer Franchesca McDowell
- Editing Cabin Editing Company
- Editor Chris Kelley
- Edit Producer Lorelei Mira Polk
- Executive Post Producer Hope Duhaime
- VFX Method Studios/New York
- Colorist Joseph Bicknell
- Color Company 3/New York
- Sound House 750mph
- Audio Producer Aishah Amodu
- Global Chief Creative Officer Gabriel Schmitt
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Brent Singer
- Group Creative Director Alvaro Soto
- Associate Creative Director Marcelo Bacellar
- Associate Creative Director. Matthew Evertsen
- Senior Art Director Chelsea Robinson
- Chief Production Officer James McPherson
- Group Executive Producer Saul Metnick
- Senior Producer Ana Suarez
- Producer Samuel Morse
- Line Producer Adam Callner
- Assistant Editor Mark Gutierrez
- Executive VFX Producer Nicholas Dziekonski
- Sound Engineer Matthew Ennis
Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign for the show’s 2025 awards season.
Directed by Ben Callner through Hungry Man, the mockumentary style film serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters.
Titled 100 % Bull, it sees real farmers talking about the free bags of manure they received. Each bag is humorously labelled with award show case study jargon like 'Made-up Tweets', creating moments of genuine confusion and comedy as the farmers, unfamiliar with the advertising world, discuss the potential benefits of the unconventional fertiliser for their crops.
Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.”
