StreetEasy's tribute to NYC lifers
Inviting punters to Be a Forever New Yorker, this cool campaign from Mother New York and directors Ashley Armitage and Sam Taylor takes NY resident tropes and gives them space to breathe.
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Credits
View on- Agency Mother/New York
- Production Company Seamless Productions
- Director Ashley Armitage
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Credits
View on- Agency Mother/New York
- Production Company Seamless Productions
- Director Ashley Armitage
- Editing/VFX Uppercut
- Color Company 3/New York
- Audio Post Wave Studios/USA
- Director Sam Taylor / Director
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/New York
- Production Company Seamless Productions
- Director Ashley Armitage
- Editing/VFX Uppercut
- Color Company 3/New York
- Audio Post Wave Studios/USA
- Director Sam Taylor / Director
They're a particular breed, New Yorkers, yet if you truly want to be one nowadays, buy buying a property, you probably need some serious dosh in your pocket... or a nifty app that helps you find the perfect abode.
Created by Mother New York to promote StreetEasy, Zillow’s New York-focused property platform, Be a Forever New Yorker is a stylish campaign that places city stalwarts in quintessentially NYC predicaments.
Shot by Ashley Armitage and Sam Taylor through Seamless Productions, the three spots - Roof Lounger, Koi Hooper and Girls Night - make the most of sharp casting and iconic views to create work that tastes distinctly Big Apple-flavoured.
“New York is often thought of as a city of renters," said Scott Sparks, Principal Brand Strategist at StreetEasy, "but StreetEasy data shows that one in five New Yorkers browse homes for sale while also searching for rentals. To us, that signals many already imagine a future here; they just aren’t sure how to make it last,”
"Home buying here isn’t just a transaction, it’s a declaration: that New York isn’t something you age out of, and that buying here is a way of committing to the life you want to keep living.”
“Every day in New York, we pass incredible characters whom we admire because they’ve been shaped by this incredible city," adds Evan Carpenter, Group Strategy Director, Mother. "From iconic institutions and world-class museums to hidden treasures just around the next corner, living here means our lives feel fuller than anywhere else."
“This campaign is an ode to those New York icons and a promise from StreetEasy that staying here means you, too, can grow old without ever growing bored.”
