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Farm Credit Canada – Let’s Grow Canada

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If you’re Canadian, like Canadian stuff, or even just put a bit of maple syrup on your pancakes this morning, you can’t fail to be stirred by this terrific new spot from agency Small Giants.

Created for Farm Credit Canada as a call to action for the country’s agriculture and food industries, Let’s Grow Canada sees footage of myriad citizens being bloody good at what they do, whether planting seeds or riding rodeo.

Taking in glorious vistas from Lunenburg, Nova Scotia, to Dawson City in the Yukon, with stops throughout Quebec, Saskatchewan and British Columbia, this rousing montage from Denim director Vincent René-Lortie exudes pure national pride.

“It was such a special experience,” explains René-Lortie. “Travelling across the country, we met communities, families, farmers, cooks, and scientists - the people who make our agriculture something to be proud of. It’s a tribute to the individuals shaping Canada’s food future. And a reminder that local food is the best food.”

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