Singtel’s new sitcom spot stops traffic

When two families heading home for New Years stand off on a one-lane road, it’s a battle of the wills as neither move out of the way. 

In this bright, humorous spot from Singtel’s in-house marketing division, families squabble over the right of way on their way to their Chinese New Year’s celebration. Head-to-head, the families waste time on their phones, order lunch, and finally reconnect over a shared connection. The spot is bright, colorful, and full of fun characters. 

His Grandfather's Road is an entertaining example of how to use humor to bridge international concepts. Cute, endearing, with well-rendered examples of personalities, production company Akanga works to create a bright and imaginative film.