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Samsung’s nocturnal manoeuvres in the dark
The tech brand’s new campaign aims to inspire Gen Z to be individuals and follow their own paths to wellness – even if that includes after-dark exercising.
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Credits
powered by
- Agency Ogilvy/San Francisco
- Production Company PRETTYBIRD
- Director Max Malkin
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Credits
powered by
- Agency Ogilvy/San Francisco
- Production Company PRETTYBIRD
- Director Max Malkin
- Edit Company Lost Planet
- Color Company Company 3/Los Angeles
- VFX Company The Mill/Los Angeles
- Music Company JSM Music
- Audio Post Lime Studios
Credits powered by
Credits
powered by
- Agency Ogilvy/San Francisco
- Production Company PRETTYBIRD
- Director Max Malkin
- Edit Company Lost Planet
- Color Company Company 3/Los Angeles
- VFX Company The Mill/Los Angeles
- Music Company JSM Music
- Audio Post Lime Studios
Created by Oglivy, with an engaging film directed by Max Malkin through Prettybird, the brand’s new initiative celebrates those who smash prescriptive health and wellness habits and adopt their own ways to mind and body harmony.
Against a reworking of The White Stripes’ revolutionary track, Seven Nation Army, the film Night Owls follows a woman who eschews normal kipping schedules, preferring to make like an owl and get her ‘daily’ jog done in the middle of the night. Well, it takes all sorts…
