Bill Nye, the recycled plastic guy
The Coca-Cola Company has teamed up with the science educator in an engaging and accessible new stop-motion short to encourage more recycling.
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Credits
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- Agency M&C Saatchi Sport & Entertainment/New York
- Production Company Mackinnon & Saunders
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Credits
powered by
- Agency M&C Saatchi Sport & Entertainment/New York
- Production Company Mackinnon & Saunders
- Talent Bill Nye
Credits
powered by
- Agency M&C Saatchi Sport & Entertainment/New York
- Production Company Mackinnon & Saunders
- Talent Bill Nye
Produced by Mackinnon & Saunders, the animators behind Wes Anderson’s Fantastic Mr Fox, The Coca-Cola Company's new stop-motion film shows the ins and outs of the recycling process.
In the spot, a puppet version of TV personality, Bill Nye the Science Guy, explains the end-to-end recycling process as the drinks giant promotes the goal of making 100% of its packaging recyclable by 2025.
As a part of the World Without Waste sustainable packaging initiative, this educational film shows the nuts and bolts of the recycling process as it follows the journey of recycling a plastic bottle through an animated factory, also created from recycled Coca-Cola packaging.
It is well-crafted and engaging, showing the science behind recycling and how we can help reduce waste to make the planet greener.
