ARMEDANGELS talks dirty
In 20(SOMETHING)'s filthy (literally) new campaign for the brand's Detox Denim, Grant James-Thomas captures some mucky business.
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Credits
View on- Agency 20 (Something)/London
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- Director Grant James-Thomas
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Credits
View on- Agency 20 (Something)/London
- Director Grant James-Thomas
- Color Harbor Picture Company/UK
- Executive Creative Director Will Thacker
- Creative Rory Stiff
- Creative Ruby Chipperfield
- Producer Rosie Cartwright
- DP Joe Gainsburgh
- Editor Roger Spy
- Music/Sound solv
- Choreographer Anders Hayward
- Stylist Lara McGrath
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 20 (Something)/London
- Director Grant James-Thomas
- Color Harbor Picture Company/UK
- Executive Creative Director Will Thacker
- Creative Rory Stiff
- Creative Ruby Chipperfield
- Producer Rosie Cartwright
- DP Joe Gainsburgh
- Editor Roger Spy
- Music/Sound solv
- Choreographer Anders Hayward
- Stylist Lara McGrath
Most fashion brands would want their ads to feature the clobber in its most pristine state, but in this new film for ARMEDANGELS hero Detox Denim products, they've gone filthy.
Created by agency 20(SOMETHING), Dirty Secrets uses reverse footage and pristine slow-mo to show that no matter how gross the jeans get on the surface, they remain the cleanest jeans the brand makes, due to the lack of toxic chemicals and harmful processes still commonplace in conventional denim production.
Embued with expressive choreography, and somehow making mud look marvellous, this gloopy film from director Grant James-Thomas puts the shine into grime.
