Sam Coleman paints the town grey

Created by Accenture Song through Patriot Films for South African investment management company Allan Gray, this moving spot tells an authentic human story, conveying how good things come to those who wait. 

Led by Sam Coleman’s ambitious direction, Everything Comes Around follows a young American jazzman who stays committed to his art, despite its waning popularity. He is rewarded years later when his music unexpectedly comes back into style. 

Aided by the expert skills of his production team, Coleman transforms the streets of Cape Town into 1950s, 60s, 70s and 80s New York to craft a mesmerising, monochrome world in which the narrative comes to life. 

Coleman said: ‘I walked the streets of Cape Town day and night with my location manager, armed with a handful of vintage N.Y.C  stills, holding them up to street corners, alleyways and buildings to find the small bits and pieces that could feasibly be New York. It was a refreshing way to build this universe. I then blended my location photographs with the vintage stills in post to see how they could work together and what level of VFX would be required. It turned out to be a very satisfying and rewarding process – seeing my own city as a studio backlot.’