Roojai's latest campaign is here to save you more than just money
Aiming to rescue both your emotions and hearing in a pair of entertainingly bonkers spots, BBDO Bangkok and Un-Wuthisak Anarkaporn pay close attention to the senses.
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Editor Matad Editing House
- Sound Mellow Tunes
- Editing Matad Editing House
- Sound Design Mellow Tunes
- Creative Director Rook Floro
- Copywriter Worrawan Chailert
- Copywriter Supalerk Silarangsri
- Assistant Director Mattanee Uajarernsup
- Assistant Film Director Wityawat Lakam
- Art Director Narakorn Puechngen
- Art Director Todsapon Sripuvatanik
- Project Manager Thananya Tagoporn
- Producer Warunthorn Charnjitkusol
- Producer Rungtawan Nanthasaen
- DP Pasit Tandaechanurat
- Art Director Wanlop Plumsee
- Editor Sippanart Olarnsaritkul
- Composer Artit Vongmetta
- Post Producer Wipawee Khirirat
- Chief Creative Officer Thasorn Boonyanate
- Producer Yada Buachan
- Senior Art Director Pattanapond Ketrathon
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Editor Matad Editing House
- Sound Mellow Tunes
- Editing Matad Editing House
- Sound Design Mellow Tunes
- Creative Director Rook Floro
- Copywriter Worrawan Chailert
- Copywriter Supalerk Silarangsri
- Assistant Director Mattanee Uajarernsup
- Assistant Film Director Wityawat Lakam
- Art Director Narakorn Puechngen
- Art Director Todsapon Sripuvatanik
- Project Manager Thananya Tagoporn
- Producer Warunthorn Charnjitkusol
- Producer Rungtawan Nanthasaen
- DP Pasit Tandaechanurat
- Art Director Wanlop Plumsee
- Editor Sippanart Olarnsaritkul
- Composer Artit Vongmetta
- Post Producer Wipawee Khirirat
- Chief Creative Officer Thasorn Boonyanate
- Producer Yada Buachan
- Senior Art Director Pattanapond Ketrathon
It takes a lot to make insurance interesting, but with their latest campaign for Roojai Online, BBDO Bangkok certainly know how to draw attention.
Taking a pair of seemingly unrelated insights - that the loud noises and FX in modern ads can damage our ears, and that green colours with wavelengths of 505 to 550 nanometres can actually relax the nervous system - the creative team has crafted a pair of enjoyably mad spots that aim to help us with these ongoing issues.
Directed with surreal aplomb by Factory 01's Un-Wuthisak Anarkaporn, garnering hilarious performances from actors and kangaroos alike, the Ads That Save You campaign is an oddball treat that can't easily be ignored.
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Editor Matad Editing House
- Sound Mellow Tunes
- Editing Matad Editing House
- Sound Design Mellow Tunes
- Creative Director Rook Floro
- Copywriter Worrawan Chailert
- Copywriter Supalerk Silarangsri
- Assistant Director Mattanee Uajarernsup
- Assistant Film Director Wityawat Lakam
- Art Director Narakorn Puechngen
- Art Director Todsapon Sripuvatanik
- Project Manager Thananya Tagoporn
- Producer Rungtawan Nanthasaen
- Producer Warunthorn Charnjitkusol
- DP Pasit Tandaechanurat
- Art Director Wanlop Plumsee
- Editor Sippanart Olarnsaritkul
- Composer Artit Vongmetta
- Post Producer Wipawee Khirirat
- Chief Creative Officer Thasorn Boonyanate
- Producer Yada Buachan
- Senior Art Director Pattanapond Ketrathon
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Editor Matad Editing House
- Sound Mellow Tunes
- Editing Matad Editing House
- Sound Design Mellow Tunes
- Creative Director Rook Floro
- Copywriter Worrawan Chailert
- Copywriter Supalerk Silarangsri
- Assistant Director Mattanee Uajarernsup
- Assistant Film Director Wityawat Lakam
- Art Director Narakorn Puechngen
- Art Director Todsapon Sripuvatanik
- Project Manager Thananya Tagoporn
- Producer Rungtawan Nanthasaen
- Producer Warunthorn Charnjitkusol
- DP Pasit Tandaechanurat
- Art Director Wanlop Plumsee
- Editor Sippanart Olarnsaritkul
- Composer Artit Vongmetta
- Post Producer Wipawee Khirirat
- Chief Creative Officer Thasorn Boonyanate
- Producer Yada Buachan
- Senior Art Director Pattanapond Ketrathon
"Our team has never sounded nerdier than when we spent a week discussing green shades in nanometres," noted Thasorn Boonyanate, BBDO Bangkok's Chief Creative Officer.
"[For the second spot,] we decided to record whispering voiceovers with a binaural microphone, the first time ever in Thailand. Although the voice seemed lower, the volume is the same as you'd find in a regular ad as to avoid people thinking their phone, laptop, or TV is broken.".
Nicolas Faquet, Chief Executive Officer and Founder of Roojai Company Limited comments, “we allow customers to choose an insurance plan that suits their lifestyle, and additional benefits to help customers save more along the driving journey and in doing this, they can also save money by not paying for unnecessary services. Our latest campaign and series of advertisements allow us to communicate what we stand for in new and exciting ways.”
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