Dan Trachtenberg directs a horrifyingly good mini-movie for Uber Eats

Uber Eats – Don’t Run Out

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Production Company Great Guns/USA
Director Danny Trachtenberg

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Credits

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Production Company Great Guns/USA
Director Danny Trachtenberg
Ad Agency Kamp Grizzly
Executive Producer/Managing Director Oliver Fuselier
Executive Producer Adam Bloom
Head of Production Becca Radin
Executive Assistant Kelsy Haden
Line Producer Lawrence Lewis

Art Director Yogi Hakim
Creative Director Simon Armour
Art Director/Copywriter Tim Semple
Art Director Luke Yablonsky
Director of Creative Ops Jamie Boyda
Producer Persis Koch
DP Jeff Cutter
Production Designer Noel McCarthy

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With spooky season well and truly upon us, it's only right that we should get some branded work that actually gives us the creeps, rather than tickling around the terror.

Ticking these boxes and more is Great Guns USA director Dan Trachtenberg's surprisingly atmospheric branded short Don't Run Out, for Uber Eats. Starring Nope's Keke Palmer, the film plays on the classic horror staple of a mysterious 'something' being in the house with our hapless protagonist; this time teaching them to never run out of candy again!

Not content with merely filling the frame with tropes (we particularly enjoy the old-school schlock font for the opening credits and eerie background action in many shots), agency Kamp Grizzly's second challenge to the production team was to include $1 million worth of discount codes - all hidden in plain sight and giving the observant audience a saving on their next order.

“I had so much fun crafting this creative campaign," explains Trachtenberg, "filled with inspiration from other horror movies (see how many references you can spot!). In particular, I’d like to thank our editor David Trachtenberg for his deft economic storytelling and knowledge of genre convention, as well as the award-winning special effects, makeup, and design maestro Alec Gillis (whom I had just worked with on Prey) for his creation of those genuinely chilling masks.”

Oliver Fuselier, MD and EP at Great Guns USA, adds: “When I was contacted by the agency producer, I knew from the get-go that Dan was the guy. This was one of those projects that was so exciting due to the story element, yet so scary due to the timeline; but, when you have a great story, a great director and production team, alongside an amazing agency team and client, it all works out in the end.

"We are very proud to have been a part of this project!”