Rag 'n' Bone Man's articles of faith

Paired with Rag ‘n’ Bone Man's deep velvety vocals, this richly textured promo for What Do You Believe In? is a stirring balm for eyes and ears.

From the confessional lyrics – "I asked for answers at the bottom of a bag, I was lost I didn’t mean to make you sad, know when push comes to shovel, I was seein’ double, and life turned to rubble in a flash" Taz Tron Delix extracts all manner of interesting visual symbols. 

The singer travels through airport security, bearing said shovel, emerging into a rural idyll while fellow truth travellers climb ladders into the sky. His self reflection sends him into a hall of endlessly repeating mirror images, till ultimately – aided by balloons and angels – he finds what he believes in.

Rag 'n' Bone Man reports that he wrote the song after trying to explain a bereavement to his child: "I’ve never been involved with religion, but the question you get asked is: where do people go? And that’s what the song is about. It doesn’t really matter what people believe in, you can believe that they’ve gone to a better place.”

Produced by Kode Media, the video boasts slinky VFX by We Are Covert and a lush grade from Alex Gregory at No.8, all edited together by D-Fran at Whitehouse Post.