adidas tackles performance pressure

In this empowering new spot created by TBWA and directed by Sanjay De Silva through Division, sports brand adidas continues its mission to help disarm negative pressure in sport. 

As anticipation builds towards a summer of football, the campaign brings together icons from its global football family to shine a light on how, alongside the excitement, international football can bring an added level of pressure to each player’s game.

Spotlighting Gianluigi Donnarumma, Giovanni Reyna, Ousmane Dembélé and Pedri – amongst others - it aims to inspire next-gen athletes to overcome pressure and fuel their love for the game. 

Narrated by England legend David Beckham, the film reminds players - whether competing as defending champions or making their tournament debut - to reframe pressure and focus on the positive rallying cry ‘You Got This’ as they walk onto the pitch at this year’s biggest football tournaments.