Vigorsol's new campaign is no dummy
The funny film from BBH, directed Gustav Sundström and produced by MindsEye, sees mannequins burst out of their shells after a taste of minty freshness.
Credits
powered by- Agency BBH/London
- Production Company MindsEye
- Director Gustav Sundstrom
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Credits
powered by- Agency BBH/London
- Production Company MindsEye
- Director Gustav Sundstrom
- Executive Producer Debbie Ninnis
- Executive Producer Hughie Phillips
- Editing Shift Post
- Editor Saam Hodivala
- Post Production/Color/VFX Selected Works
- Senior Post Producer Kate Ryan
- Senior Colorist Hannibal Lang
- VFX Supervisor Peter Hodsman
- Sound 750mph
- Sound Engineer Jake Ashwell
- Music/Music Supervision Black Sheep Studios (In-House at BBH/London)
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Deputy Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Stuart Royall
- Creative Director Phil Holbrook
- Creative Director Adam Newby
- Creative Director Dillah Zakbah
- Senior Copywriter Elliott White
- Senior Art Director Wil Maxey
- Producer Nikola Oksiutycz
- Producer Craig Dixon
- DP Marten Tedin
- Music Supervisor Hywel Evans
Credits
powered by- Agency BBH/London
- Production Company MindsEye
- Director Gustav Sundstrom
- Executive Producer Debbie Ninnis
- Executive Producer Hughie Phillips
- Editing Shift Post
- Editor Saam Hodivala
- Post Production/Color/VFX Selected Works
- Senior Post Producer Kate Ryan
- Senior Colorist Hannibal Lang
- VFX Supervisor Peter Hodsman
- Sound 750mph
- Sound Engineer Jake Ashwell
- Music/Music Supervision Black Sheep Studios (In-House at BBH/London)
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Deputy Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Stuart Royall
- Creative Director Phil Holbrook
- Creative Director Adam Newby
- Creative Director Dillah Zakbah
- Senior Copywriter Elliott White
- Senior Art Director Wil Maxey
- Producer Nikola Oksiutycz
- Producer Craig Dixon
- DP Marten Tedin
- Music Supervisor Hywel Evans
Ads can sometimes contain some fairly wooden performances, but that's nothing in comparison to the stars of Vigorsol's latest spot.
Continuing the brand's Keep It Fresh platform through BBH, Mannequins sees a still society burst into action after trying some Air Action gum.
Directed with wit and verve by Gustav Sundström through MindsEye, bringing comedic flair to what could be a fairly flat idea, this funny and (yes) fresh spot is a perfect footie attention-grabber.