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Vigorsol – Mannequins

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Ads can sometimes contain some fairly wooden performances, but that's nothing in comparison to the stars of Vigorsol's latest spot.

Continuing the brand's Keep It Fresh platform through BBH, Mannequins sees a still society burst into action after trying some Air Action gum.

Directed with wit and verve by Gustav Sundström through MindsEye, bringing comedic flair to what could be a fairly flat idea, this funny and (yes) fresh spot is a perfect footie attention-grabber.

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