The revolution will be motorised
In a très jolie Italian Job spoof for Citroën from Fredrik Bond, a clan of Bowie-backed rebels crash an ultra-lavish garden party to seize a fleet of ë-C3s from a crowd of wig-wearing, cake-eating elites.
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Credits
powered by
- Agency BETC/Paris
- Production Company La Pac
- Director Fredrik Bond
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Credits
powered by
- Agency BETC/Paris
- Production Company La Pac
- Director Fredrik Bond
- Chief Creative Officer Stephane Xiberras
- Song "Suffragette City" David Bowie
Credits
powered by
- Agency BETC/Paris
- Production Company La Pac
- Director Fredrik Bond
- Chief Creative Officer Stephane Xiberras
- Song "Suffragette City" David Bowie
The Mini getaway from The Italian Job is one of the most iconic cinema motifs in British film, so it's surprising that the motoring red, white and bleu hasn't been hijacked more in commercials.
Giving the imagery a distinctly Gallic twist - classic French brand, glorious châteaux, an uprising! - BETC Paris' The Revolution Has Begun for the new Citroën ë-C3 sees a group of rebels spoil a bewigged group of toff's party in spectacular style.
Shot by Fredrik Bond through La Pac in partnership with Stink Paris, and backed by Bowie's belting Suffragette City, the film provides a (literally) smashing introduction to the EV trailblazer.
