Arriva's ride or die
A teenager goes on his first date in a heartfelt campaign aiming to improve perceptions of buses and show the integral services they provide.
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Credits
powered by
- Agency Snap/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Zak Razvi
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Credits
powered by
- Agency Snap/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Zak Razvi
- Colour Electric Theatre Collective
- Sound Design King Lear Music & Sound
- Creative Liam Wilson
- Copywriter George Cartwright
- Art Director Lucas Robin
- Producer Frank Hanrahan
- Executive Producer Charlotte Borrell
- Production Designer Beck Rainford
- DP Simon Turnbull
- Editor Liam Bachler
- Colorist Jason Wallis / (Colorist)
- Sound Designer Jack Sedgwick
Credits
powered by
- Agency Snap/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Zak Razvi
- Colour Electric Theatre Collective
- Sound Design King Lear Music & Sound
- Creative Liam Wilson
- Copywriter George Cartwright
- Art Director Lucas Robin
- Producer Frank Hanrahan
- Executive Producer Charlotte Borrell
- Production Designer Beck Rainford
- DP Simon Turnbull
- Editor Liam Bachler
- Colorist Jason Wallis / (Colorist)
- Sound Designer Jack Sedgwick
Riding the bus doesn’t always get the best rep, but public transport provider Arriva is working to give them more street cred with this honest and authentic campaign created by Snap.
At the heart of the initiative, titled There’s a bus for that, is a subtle yet impactful spot directed by Zak Razvi through Girl&Bear, which tells a touching story of two young people meeting for their first date.
The creative seeks to instil a sense of pride in buses by highlighting their emotional and practical benefits, and acknowledging the important roles they play in people's lives.
