Quality Meats finds water in the Windy City
A fun pro-bono campaign for the City of Chicago promotes the area's safe drinking water as a premium canned brand named Chicagwa.
)
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company The BMP Film Company
- Director Alex Pennacchia
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company The BMP Film Company
- Director Alex Pennacchia
- Chief Creative Officer Gordy Sang
- Chief Creative Officer Brian Siedband
- Executive Producer Ben Mahoney
- Music Company Asche & Spencer
- Producer Erin Zeller
- Executive Producer Kacey Hart
- Editor David Wall
- Colorist Matt Phillips
- VFX Artist Tyler Nathan
- Audio Mixer Jonathan Evan Graham
- Audio Post Tom Haigh
- DP Alex Pennacchia
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company The BMP Film Company
- Director Alex Pennacchia
- Chief Creative Officer Gordy Sang
- Chief Creative Officer Brian Siedband
- Executive Producer Ben Mahoney
- Music Company Asche & Spencer
- Producer Erin Zeller
- Executive Producer Kacey Hart
- Editor David Wall
- Colorist Matt Phillips
- VFX Artist Tyler Nathan
- Audio Mixer Jonathan Evan Graham
- Audio Post Tom Haigh
- DP Alex Pennacchia
How do you get people to drink perfectly safe tap water in a society beset with various bottled and canned alternatives?
For agency Quality Meats the answer was simple: beat them at their own game! Tasked by the City of Chicago to promote the almost endless source of clean drinking water due to Lake Michigan, the local creative team created the idea of canning the water and creating a new brand called Chicagwa.
Brought to life through a witty and well-made spot, narrated by Chicago TikTok historian Sherman “Dilla” Thomas, the campaign also included a website - drinkchicagwa.com - featuring educational resources and tools for local businesses and Chicagoans, digital billboards and bespoke cans.
At a launch event in front of Chicago’s historic Water Tower, enshrined with Chicagwa banners, Mayor Lightfoot unveiled the brand to coincide with National Drinking Water Week.
The limited run of cans feature six different designs, created by a diverse group of local Chicago street artists (Don’t Fret, Anthony Lewellen, Joey Depakakibo, Kate Lewis, Langston Allston, and Elloo) in a range of styles to represent the diversity of the city.
The cans are available immediately for free at local Chicago businesses including the Weiner’s Circle, Manny’s Delicatessen and more, and the city plans to distribute them at various events throughout the city this summer.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
