PES' Earth Day spot is a fishy business
W+K Amsterdam teams up with the stop-motion supremo on a plastic awareness campaign for Corona and Parley for the Oceans.
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
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- Director PES
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Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Director PES
- Sound Designer/Audio Mixer Dave Wagg
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Alvaro Sotomayor
- Art Director Anyaa Dev
- Art Director Riccardo Rachello
- Head of Broadcast Production Joe Togneri
- Planner Maria Correa
- DP Eric Adkins
- Executive Producer Sarah Phelps
- Production Designer Kyle Arneson
- Art Department Lead Greg Pinsoneault
- Animator Javan Ivey
- Animator Alfonso Estrada
- Editor Brian Miller
- VFX Supervisor Andrew Babick
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Director PES
- Sound Designer/Audio Mixer Dave Wagg
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Alvaro Sotomayor
- Art Director Anyaa Dev
- Art Director Riccardo Rachello
- Head of Broadcast Production Joe Togneri
- Planner Maria Correa
- DP Eric Adkins
- Executive Producer Sarah Phelps
- Production Designer Kyle Arneson
- Art Department Lead Greg Pinsoneault
- Animator Javan Ivey
- Animator Alfonso Estrada
- Editor Brian Miller
- VFX Supervisor Andrew Babick
To coincide with Earth Day this weekend, Corona and Parley for the Oceans have released a lovely piece of stop-motion animation illustrating the dangers of marine plastic pollution to wildlife.
The campaign, created by Wieden+Kennedy Amsterdam and Academy Award-nominated filmmaker Adam Pesapane (better known as PES) uses washed-up plastic objects - straws, combs, toothpicks - to assemble a robot-like fish that eventually gets eaten by an opportunistic seagull.
To find out how stop-motion supremo PES sees it, check out our profile.