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Heineken – The Pub That Refused To Die

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Developed by creative agency LePub Milan and Publicis Dublin, this captivating and touching short film for Dutch lager brand Heineken documents how an Irish village pitched together to save its last pub.  

Directed by Gar O’Rourke through Antidote Films, the uplifting and charismatic story titled The Pub That Refused To Die, tells the remarkable true story of how Heineken stepped in to help 26 ordinary locals from Kilteely, Ireland, who banded together to bring the beating heart of their community back to life.  

The campaign offers a window into a broader global issue, with a pub vanishing every single day across the UK, Ireland and beyond, with communities losing vital spaces to connect. 

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