TaylorMade's branded doc drives home the passion
In an extended brand film from FIN Studios, the development of the Qi4D driver is told in intricate (and, impressively, interesting) detail.
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Credits
View on- Agency Zambezi/Los Angeles
- Production Company Fin Studios (In-House at Zambezi/Los Angeles)
- Director Travis Hanour
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Credits
View on- Agency Zambezi/Los Angeles
- Production Company Fin Studios (In-House at Zambezi/Los Angeles)
- Director Travis Hanour
- Brand
- Creative Director Jay Morrison
- Talent Tiger Woods
- Talent Rory McIlroy
- Talent Nelly Korda
- Talent Scottie Scheffler
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Zambezi/Los Angeles
- Production Company Fin Studios (In-House at Zambezi/Los Angeles)
- Director Travis Hanour
- Brand
- Creative Director Jay Morrison
- Talent Tiger Woods
- Talent Rory McIlroy
- Talent Nelly Korda
- Talent Scottie Scheffler
Right, we'll level with you; when confronted with the prospect of watching a 17-minute branded documentary about the ergonomics of a new golf club, Team shots weren't exactly popping the popcorn.
However, this impressively detailed film from FIN Studios and Zambezi for TaylorMade - Finding Fast: The Story of Qi4D, the Fastest, Most Fittable Drivers - not only held our interest, but also did a cracking job of portraying the passion and perfectionism behind the brand's output.
Directed by Travis Hanour, the film impresses not only with its relative candour - past mistakes aren't ignored and R&D issues are covered - but also in its use of celebrity; Team TaylorMade athletes Scottie Scheffler, Rory McIlroy, Tiger Woods, Nelly Korda, Collin Morikawa, and Tommy Fleetwood are captured authentically and not in soundbite mode.
