Ottobock brings invisible barriers into view
In collaboration with top global Paralympic athletes, the German orthopedic brand raises awareness of the many unnecessary accessibility obstacles disabled people face.
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Credits
powered by
- Agency Presence Studios GmbH
- Production Company Presence Studios GmbH
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Credits
powered by
- Agency Presence Studios GmbH
- Production Company Presence Studios GmbH
- Creative Director Lukas Rohde
- Art Director Alena Lorea Boack
- Art Director Manfred Elias Knorr
- Art Director Tom Staples
- Creative Lucas Schneider
- Creative Malte Bulskamper
- Senior Producer Marina Prager
Credits
powered by
- Agency Presence Studios GmbH
- Production Company Presence Studios GmbH
- Creative Director Lukas Rohde
- Art Director Alena Lorea Boack
- Art Director Manfred Elias Knorr
- Art Director Tom Staples
- Creative Lucas Schneider
- Creative Malte Bulskamper
- Senior Producer Marina Prager
With the Paralympic games on the horizon, creative agency Presence and German prosthetics brand Ottobock have launched this impactful new awareness campaign, titled The Unofficial Discipline.
The campaign features high-profile Paralympic athletes Samantha Kinghorn (UK), Ezra French (USA), Léon Schäfer (Germany) and Bebe Vio (Italy), and aims to highlight the daily challenges people with disabilities face.
Weaving archival Paralympic footage, photography and interviews, it draws attention to the often unnecessary barriers such as broken elevators, missing ramps, stairs, cobblestones, narrow doors, and prejudices.
