Bet365’s bonkers sports stories

Directed by Jack Driscoll through Academy, the ad Breaking News conjures all the drama of excitable anchors and sports fans’ shared glee when games go weird.

“OK that was sad, now let’s move on,” says a wry reporter following a day of extraordinary events, including footie player hanging off the spider cam, a levitating hockey player and the obligatory humorously encumbered marathon runner, who wins the race with a fridge on his back. 

Driscoll said: “Drummond Central came up with a brilliant campaign idea that was masses of fun to bring to life with the help of some amazing sportspeople, stunt performers, choreographers and VFX artists. Although this was a huge production, I tried to resist doing too much flashy camerawork. I used a mixture of broadcast techniques and observational angles to match sports coverage language as well as keep this wild, colourful world rooted in human moments. 

We shot loads of additional scenes and sporting moments for the global campaign, from boxing to baseball, so i’m very excited to see these released over the coming months.”