Not leaving on a jet plane
Rethink reimagines John Denver's classic for Metrolinx and UP Express, putting the song in the mouths of some frustrated wannabe holidaymakers.
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Credits
powered by
- Agency Rethink/Toronto
- Production Company Revolver Films
- Director Scott Cudmore
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Credits
powered by
- Agency Rethink/Toronto
- Production Company Revolver Films
- Director Scott Cudmore
- Chief Creative Officer Aaron Starkman
- Executive Creative Director Mike Dubrick
- Creative Director Loretta Lau
- Art Director Caroline Friesen
- Copywriter Robbie Percy
- Director of Production (HP) Shelby Spigelman
- Senior Producer Olia Dallimore
- Executive Producer Luc Frappier
- Executive Producer Richard Cureton
- Edit Company Saints Editorial
- Executive Producer Emily McKay
- Editor Mark Pavia
- Online/Post The Vanity
- Executive Producer Stephanie Pennington
- Producer Kayla Baxter
- Colorist Andrew Exworth
- VFX Artist Naveen Srivastava
- Audio Post Grayson Music
- Executive Producer Kelly McCluskey
- Music Director Mark Domitric
- Sound Designer Vlad Nikolic
Credits
powered by
- Agency Rethink/Toronto
- Production Company Revolver Films
- Director Scott Cudmore
- Chief Creative Officer Aaron Starkman
- Executive Creative Director Mike Dubrick
- Creative Director Loretta Lau
- Art Director Caroline Friesen
- Copywriter Robbie Percy
- Director of Production (HP) Shelby Spigelman
- Senior Producer Olia Dallimore
- Executive Producer Luc Frappier
- Executive Producer Richard Cureton
- Edit Company Saints Editorial
- Executive Producer Emily McKay
- Editor Mark Pavia
- Online/Post The Vanity
- Executive Producer Stephanie Pennington
- Producer Kayla Baxter
- Colorist Andrew Exworth
- VFX Artist Naveen Srivastava
- Audio Post Grayson Music
- Executive Producer Kelly McCluskey
- Music Director Mark Domitric
- Sound Designer Vlad Nikolic
- DP John Ker
- Line Producer Peter Oad
What's the best song about going for a flight? Aeroplane by the Red Hot Chilli Peppers? Fly Away by Lenny Kravitz? Jet by Wings?!
The correct answer, of course, is Leaving On A Jet Plane, John Denver's timeless tune of departure that has soundtracked many a tearful bon voyage scene in movies and TV.
Turning the track on its head and using it to express the frustration of missing a flight is Rethink Canada and Revolver's cleverly constructed parody for Metrolinx, positioning the Union Pearson (UP) Express rail link as the antidote to travel stress.
Scott Cudmore directs a well-cast and performed montage of motorway misery, which delights in particular with its enjoyably contrived lyrics and the realistic (i.e. wobbly) voices of its choir.
