Quaker's oatstanding example
Uncommon introduces us to a pretty perfect fella, who takes us on his daily routine of being healthy, honourable and hip to porridge.
Credits
powered by- Agency Uncommon/London
- Production Company Riff Raff
- Director Ed Morris
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Credits
powered by- Agency Uncommon/London
- Production Company Riff Raff
- Director Ed Morris
- Executive Producer Tracey Cooper
- Post Production Untold Studios
- Sound Company Soundtree Music
- Sound Designer/Audio Mixer Henning Knoepfel
- Additional Music Luke Fabia
- Music Supervisor Oliver Jay
- Music Supervisor Lisa McCaffery
- DP Hatti Beanland
- Casting Sophie North
- VFX Supervisor Ben Mcilveen
- Post Producer Nathan Hoad
- Sound Designer/Audio Mixer Josh Younger
Credits
powered by- Agency Uncommon/London
- Production Company Riff Raff
- Director Ed Morris
- Executive Producer Tracey Cooper
- Post Production Untold Studios
- Sound Company Soundtree Music
- Sound Designer/Audio Mixer Henning Knoepfel
- Additional Music Luke Fabia
- Music Supervisor Oliver Jay
- Music Supervisor Lisa McCaffery
- DP Hatti Beanland
- Casting Sophie North
- VFX Supervisor Ben Mcilveen
- Post Producer Nathan Hoad
- Sound Designer/Audio Mixer Josh Younger
Let's do a checklist for a perfect man. Keeps himself fit and healthy: tick. Does a job that is honourable and fulfilling: tick. Likes a hefty bowl of porridge in the morning: tick tick tick.
Uncommon and Riff Raff's new spot for Quaker Oats, The Fire Inside, presents such a specimen in a well-crafted and wrong-footing spot that puts paid to the concept of oats as an old-person breakfast.
Directed by Ed Morris and perfectly set to singer-songwriter Dermot Kennedy's Outnumbered, this quietly telling ad gives oatmeal all the feels.