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MyBuilder – If Homes Could Talk

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If houses could talk, what would they say? More importantly, what would they sing?!

So forms the insight behind Wieden+Kennedy London's utterly charming new campaign for find-a-tradesperson service MyBuilder, which sees houses, switches and even a sink warble questions and tips about where to find the right person to bring them up to spec.

Impressively using puppetry (albeit on a large scale) over CGI, Noah Harris' direction brings character to every crooner, resulting in a commercial that's will delight as much as cause some serious earworm headaches.

“Our industry can be obsessed with technology," comments Tony Davidson, Executive Creative Director at Wieden+Kennedy London, "sometimes to the detriment of the work. So we revelled in the chance to create a playful campaign for MyBuilder, which celebrates some of advertising’s most enduring lessons - the value of reworking catchy songs, creating charming characters and honing craft, rather than relying on CGI. 

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