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Oceana’s drastic plastic warning
The global marine conservation NGO releases a surreal AI-generated campaign revealing an alarming dystopia – a world choked by microplastics.
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Credits
powered by
- Agency Zavalita Brand Building
- Production Company Makaco
- Director Diego Velasquez
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Credits
powered by
- Agency Zavalita Brand Building
- Production Company Makaco
- Director Diego Velasquez
- Sound La Sonora/Peru
- Music Makaco
- Creative Director Flavio Pantigoso
- Concept/Copywriter/Creative Diego Velasquez
- Producer Veronica Julka
- Sound Designer Gonzalo Polar
Show full credits
Credits powered by
Credits
powered by
- Agency Zavalita Brand Building
- Production Company Makaco
- Director Diego Velasquez
- Sound La Sonora/Peru
- Music Makaco
- Creative Director Flavio Pantigoso
- Concept/Copywriter/Creative Diego Velasquez
- Producer Veronica Julka
- Sound Designer Gonzalo Polar
Created for Oceana by Peruvian agency Zavalita Brand Building and post-production studio Makaco, this eye-catching dreamlike film depicts the story of a planet that is ultimately dominated by jellyfish-like plastic entities.
Based on a short film by the director Diego Velásquez, the spot highlights the collaborative role between humans and technology. Although the script was written by Velásquez, the bewitching images were fully generated by Midjourney and Runway.
