MRo launches music video created in quarantine
Directed by Alfie Johnson and produced by The Mill London.
The video, which features a contortionist and dancer on the roof of a London building, backs MRo’s new ethereal track, playing with the idea of self-expression and identity.
After the initial concept was put on halt due to the Covid-19 pandemic, the entire video was re-scripted, shot, produced and edited by director Alfie Johnson in his London home, casting his housemate as on-screen talent and using video footage of the artist captured at her Somerset home.
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Director Alfie Johnson comments, “The artist and I started talking about this project back in January, before Covid-19 was a global threat. We aimed to shoot just before the UK went into lockdown but ended up having these plans derailed.
With the limitations of isolation in mind we formed a new creative utilising the resources at hand. I’m lucky enough to live with a dancer/contortionist and have access to a large rooftop space from my house so this provided a really solid foundation for the new idea.
Working in isolation provided a lot of challenges, but being forced to think and communicate in an entirely new way pushed me down avenues I might not have otherwise gone down. And luckily MRo and myself were on the same page the whole way.”