Dunkin' Coffee At Home expands its iconic home world

Building on the buzzworthy acclaim of Dunkin’s Iconic Home campaign, BBH USA launched the next evolution - a new film that expands the visual world people loved.

Created by PSOne, the Power of One solution for The J.M. Smucker Co. and creatively led by BBH USA, the work continues the bold simplicity that made the original so instantly recognisable.

The first phase of the campaign centered on one unforgettable image: a Dunkin’ coffee pack, cropped at just the right angle to resemble a house. A single pack shot, against a gradient sky… no big explanation, no tricks, yet it communicated everything. Now, that idea opens into an entire world.

In this new chapter, we drift through beautifully stylised scenes built entirely from Dunkin’ packaging, showcasing a variety of Dunkin' Coffee At Home products. Each pack is framed and lit with graphic precision, transforming an everyday coffee pack into architecture.

Set against a reimagined rendition of Malvina Reynolds’ classic Little Boxes, the film brings new meaning to the lyrics - houses, boxes, and a world constructed from Dunkin’ coffee.

This work continues to ladder up to the brand platform: ‘The home with Dunkin’ is where you want to be.’ It turns everyday coffee moments into something special… familiar rituals that feel like home, like comfort, like joy.

It is a beautifully simple campaign. No gimmicks. No over-explaining. Just timeless design and craft. And a pack shot that tells the whole story.