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Abelone Films welcomes Renata Luçić
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Based between Berlin and Zagreb, Lučić brings a cinematic voice defined by emotional honesty, striking visuals, and a strong sense of cultural awareness.
Abelone Films welcomes Renata Lučić, an award-winning Croatian film director and screenwriter, to its roster.
Based between Berlin and Zagreb, Lučić brings a cinematic voice defined by emotional honesty, striking visuals, and a strong sense of cultural awareness.
Lučić has already made a mark with a variety of commercials and branded content, including projects for retail and consumer-focused clients, demonstrating her ability to connect brands with audiences in authentic and engaging ways. At the same time, her work consistently explores feminist themes and the female perspective, bringing depth and nuance to the stories she tells. This combination of commercial savvy and artistic sensibility positions her uniquely as she expands into the German and wider European markets.
Her short Fifth Floor on the Left received the Best Short Fiction Award at the Veracruz Film Festival, while her documentary As Far as Our Feet Take Us won multiple international awards, including the Audience Award at the Mediterranean Film Festival Split. These projects highlight her talent for crafting emotionally resonant, character-driven narratives.
At Abelone Films, Lučić continues to bridge the gap between art and advertising, turning complex ideas into compelling stories that resonate on a cinematic level. She brings a fresh perspective to international brand storytelling, blending authenticity, visual sophistication, and emotional depth.
“Renata masters the balance between artistic vision and commercial relevance,” says Lisa-Marie Freuken, Creative Relations Manager at Abelone Films.
“Her storytelling feels personal and true, yet it’s always cinematic and striking. We’re thrilled to see her voice reach new audiences and explore the full potential of her work.”
With a portfolio spanning commercials, branded content, short movies and documentaries, Lučić represents the kind of modern, versatile filmmaker that Abelone is proud to support: a director who can deliver meaningful, visually distinctive narratives for both established brands and emerging clients alike.
