P&G Launches The Pause from Grey for Pride Month

Procter & Gamble once again commemorates Pride Month with The Pause, a new short film from Grey New York. 

The pause is that moment of hesitation for an LGBTQ+ person before meeting someone new. Those seconds of apprehension before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.

The understated film features the poignant reflections of members of the LGBTQ+ community as they talk about the pause..worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth... “When love surrounds, there is no pause.” #LeadWithLove.

The film is meant to encourage the broader community to notice, reflect and realize how their reaction and acceptance can make a difference in many lives.

P&G and its brands are working to raise visibility and bring others together to raise $5 million for LGBTQ+ communities most impacted by Covid-19 with Can’t Cancel Pride in partnership with iHeart Radio.